Kwimeko yemarike yanamhlanje ekhuphisanayo, ukukhetha ababoneleli abafanelekileyo kunye nokufumana inkxaso eqhubekayo kubo kubalulekile kubathengi abaninzi abafana nabathengisi, abasasazi, kunye nabathengisi beqonga kwi-intanethi.
Ngokukodwa kwishishini lokukhanya kwegadi yelanga, ababoneleli bekhwalithi ephezulu abanako kuphela ukuqinisekisa umgangatho wemveliso, kodwa banikezela ngenkxaso ezinzileyo yophuhliso lwexesha elide loshishino. Eli nqaku liza kubonelela ngesikhokelo esisebenzayo malunga nendlela yokufumana inkxaso eqhubekayo kubaxhasi.
1. Khetha umthengisi othembekileyo
Ulawulo lwemeko
Kwimarike yokukhanya kwegadi yelanga, umgangatho wemveliso yenye yezinto eziphambili ezimisela ukukhuphisana kweemarike. Xa ukhetha umthengisi, ingqalelo ekhethekileyo kufuneka ihlawulwe kwinkqubo yabo yokulawula umgangatho. Ababoneleli abathembekileyo ngokuqhelekileyo banesethi epheleleyo yeenkqubo zokuhlola umgangatho ongqongqo, ukusuka ekuthengeni izinto eziluhlaza ukuya ekuhanjisweni kweemveliso ezigqityiweyo. Oku akuqinisekisi kuphela ukuhambelana kunye nokuthembeka kweemveliso, kodwa kwakhona kunika ukubonelela okuzinzile kubathengi abaninzi.
Amava kwishishini
Ababoneleli abanamava bahlala benamandla okuphendula xa bejongene notshintsho lwemarike kunye nophuculo lobuchwepheshe. Ukuqonda kwabo okubukhali kweentsingiselo zeshishini kunye nokuqonda okunzulu kweemfuno zabathengi kunokubonelela ngezisombululo ezijolise ngakumbi kubathengi abaninzi. Xa ukhetha umthengisi, kubalulekile ukujonga ixesha labo kwintsimi yezibane zegadi yelanga kunye namatyala entsebenziswano adlulileyo.
Izatifikethi kunye neziqinisekiso
Izatifikethi zeshishini kunye neziqinisekiso zeminye imilinganiselo ebalulekileyo yokulinganisa amandla ababoneleli. Ababoneleli abaneziqinisekiso ezisemgangathweni wamazwe ngamazwe (ezifana ne-ISO9001) abathethi nje kuphela ukuba banenkqubo yokulawula evakalayo, kodwa bakwabonisa nokuba bafikelele kwinqanaba elithile lolawulo lomgangatho nolawulo lokusingqongileyo. Esi satifikethi sinokunyusa kakhulu ukuthembeka kwentsebenziswano kunye nokunciphisa ingozi enokubakho.
2. Imiqathango ecacileyo kunye nezivumelwano zentsebenziswano
Iinkcukacha zekhontrakthi
Amagama ekhontrakthi acacileyo nacacileyo asisiseko sokuqinisekisa intsebenziswano engenamagingxi-gingxi. Xa usayina isivumelwano, imixholo ethile efana nexesha lokuhambisa, indlela yokuhlawula, ixesha lewaranti, njl.njl. kufuneka icaciswe ngokweenkcukacha ukuphepha iingxabano ezingeyomfuneko kwintsebenziswano elandelayo. Kwangaxeshanye, imiqathango yekhontrakthi kufuneka iphinde igubungele amalungelo kunye nezibophelelo zamaqela omabini ukuqinisekisa ukuba ikhonkco ngalinye linesiseko.
Ukuzinikela kwenkonzo emva kokuthengisa
Inqanaba lenkonzo yomthengisi emva kokuthengisa lichaphazela ngqo ukwaneliseka kwabathengi kubathengi abaninzi. Ekuqaleni kwentsebenziswano, cacisa ukuzinikela kwenkonzo yomthengisi emva kokuthengisa ukuqinisekisa ukuba inokusombulula ngexesha xa iingxaki ezisemgangathweni zenzeka kwimveliso. Ukongeza, ukugcinwa kwemigaqo-nkqubo yomthengisi kunye nokutshintshwa kwemigaqo kunye nesantya sokuphendula kwabo kufuneka kuqondwe ukuqinisekisa ukugcinwa kwexesha kunye nokusebenza kwenkonzo emva kokuthengisa.
Isivumelwano sentsebenziswano yexesha elide
Kubathengi abaninzi, ukuseka ubudlelwane bentsebenziswano bexesha elide kunceda ukufumana ixabiso elingcono kunye nenkxaso yenkonzo. Ukutyikitya isivumelwano sentsebenziswano sexesha elide akunakutshixa kuphela amaxabiso, kodwa kukwaqinisekisa ukuzinza kwekhonkco lokubonelela. Izivumelwano zexesha elide zentsebenziswano zinokukhuthaza ababoneleli ukuba banikele ingqalelo ngakumbi kwintsebenziswano nabathengi kunye nokubonelela ngeenkonzo ezingcono.
I-XINSANXING ngoku isebenzisane nabathengi kumazwe angaphezu kwama-30 kwaye ifumene indumiso ngamxhelo mnye. Siya kuhlala sibambelele kwiinjongo zethu zangaphambili.
3. Unxibelelwano oluqhubekayo kunye nengxelo
Ukuseka umjelo wonxibelelwano olumacala mabini
Intsebenziswano eyimpumelelo ayinakwahlulwa kunxibelelwano oluqhubekayo. Abathengi kufuneka baseke umjelo wokunxibelelana ngeendlela ezimbini kunye nababoneleli kwaye rhoqo ingxelo yemfuno yemarike kunye nokusebenza kwemveliso. Ngonxibelelwano olunjalo, ababoneleli banokuhlala besazi ngotshintsho kwimfuno yomthengi kwaye bahlengahlengise izicwangciso zemveliso ngokufanelekileyo, ngaloo ndlela beqinisekisa uzinzo lokubonelela kunye nokuthengiswa kweemveliso.
Indlela yokusingatha ingxaki kunye nendlela yokuphendula
Akunakuphepheka ukujamelana neengxaki ngentsebenziswano, yaye undoqo ukwindlela yokuhlangabezana nokuzicombulula. Abathengi kufuneka basebenze kunye nababoneleli ukuphuhlisa indlela yokusingatha ingxaki ukucacisa uxanduva lwabo kunye nemilinganiselo yokuphendula. Ngomatshini onjalo, iingxaki ezivela kwintsebenziswano zinokusonjululwa ngokukhawuleza ukuphepha ukuchaphazela ukusebenza okuqhelekileyo kweshishini.
Ukuhlakulela ubudlelwane bokuthembana
Ukuthembana sisiseko sentsebenziswano yexesha elide. Ngonxibelelwano oluselubala kunye nengxelo efike ngexesha, omabini amaqela ngokuthe ngcembe aseka ubudlelwane bokuthembana. Ukuthembana ngokulinganayo akuncedi nje ukwandisa ubunzulu bentsebenziswano, kodwa kwakha isiseko esiluqilima sentsebenziswano yexesha elizayo.
I-XINSANXING inabasebenzi abaqeqeshiweyo benkonzo yabathengi iiyure ezingama-24 ngosuku inkonzo ye-intanethi yokuqinisekisa ukuba iingxaki zinokunxibelelana kwaye zisonjululwe ngokukhawuleza, sesinye sezizathu zokuba kutheni abathengi besoloko besithemba kwaye basinyule.
4. UkuPhuculwa koBonelelo kunye noLawulo lweMpahla
Lungiselela uLawulo lweMpahla
Ulawulo lwe-inventri olusebenzayo luyinxalenye ebalulekileyo yokuqinisekisa unikezelo oluzinzileyo. Abathengi abaninzi kufuneka basebenze ngokusondeleleneyo nababoneleli ngeenkonzo ukwandisa iinkqubo zolawulo lwe-inventri ukuze kuqinisekiswe uluhlu lwempahla olwaneleyo kodwa lungaxinanisi kakhulu. Oku akunako ukunciphisa iindleko ze-inventri kuphela, kodwa kwakhona kuphucule ukuthengiswa kwenkunzi.
ULawulo lokuNikezela oluGuquguqukayo
Ukuguquguquka kwemfuno yemarike akunakuthintelwa, kwaye abathengi abaninzi kufuneka bakhethe abanikezeli abanamandla olawulo lwesixokelelwano sonikezelo ukumelana notshintsho lwemalike olukhawulezileyo. Oku bhetyebhetye kunokufezekiswa ngokusebenzisana nababoneleli ukuze kuphuculwe iinkqubo zemveliso kunye namalungiselelo olungiselelo lokuqinisekisa unikezelo olusexesheni noluthembekileyo.
Inkxaso yobuGcisa kunye noPhuculo
Njengoko imarike kunye nobuchwepheshe buqhubeka nokuphuhlisa, ukukhetha ababoneleli abanokubonelela ngenkxaso yobugcisa kunye nokuphucula ngokuqhubekayo iimveliso kunokunceda abathengi abaninzi bagcine inzuzo yabo kukhuphiswano. Ukongeza, inkxaso yobuchwephesha yomthengisi inokunceda abathengi baqonde ngcono kwaye bathengise iimveliso kunye nokuphucula ukusebenza kwentengiso kukonke.
5. Ukukhula okuDityanisiweyo kunye nokuKhuthazwa kweMarike
Ukuthengisa ngokuManyeneyo kunye nokuKhuthazwa kweBrand
Ukusebenzisana nabanikezeli ngenkuthazo yemarike kunokwandisa ngokusebenzayo ulwazi lophawu kunye nokwabelana ngentengiso. Ngemisebenzi yokuthengisa edibeneyo, omabini amaqela angakwazi ngokudibeneyo ukwandisa impembelelo yemarike kunye nokwandisa ukuvezwa kwemveliso. Abathengi banokusebenza kunye nababoneleli ukuba bacwangcise kwaye benze imisebenzi yokukhuthaza uphawu, njengokuthatha inxaxheba kwimiboniso, ukukhushulwa kwe-intanethi, njl.
Uqeqesho kunye noHlaziyo loLwazi lweMveliso
Inkxaso yoqeqesho lwababoneleli ibalulekile kwiqela lokuthengisa labathengi abaninzi. Ngoqeqesho oluqhelekileyo kunye nohlaziyo lolwazi lwemveliso, iqela lokuthengisa linokuqonda ngcono iimpawu zemveliso kunye nemfuno yemarike, ngaloo ndlela iphucula amandla okuthengisa kunye nokwaneliseka kwabathengi. Ukongeza, uqeqesho lunokunceda iqela lokuthengisa ukuba libambe iindlela zentengiso zamva nje kunye nophuhliso lwetekhnoloji kunye nokubonelela abathengi ngeenkonzo zobuchwephesha.
Inguqulelo entsha kunye noPhuhliso lweMveliso eNtsha
Utshintsho oluthe gqolo kwimfuno yorhwebo lukhuthaze abathengi abaninzi ukuba baqhubeke nokusungula iimveliso ezintsha ukuhlangabezana neemfuno zabathengi. Ukukhetha ababoneleli ngezakhono ze-R&D kunye nomoya wokwenza izinto ezintsha kunokunceda abathengi baqalise iimveliso ezitsha ezikhuphisanayo kwimarike. Ngokusebenzisana ngokusondeleyo nababoneleli, abathengi banokuthatha inxaxheba kwinkqubo yophuhliso lweemveliso ezintsha ukuze babambe ngcono amathuba emarike.
Isishwankathelo, ukufumana inkxaso eqhubekayo evela kubanikezeli kufuna iinzame ezidibeneyo ezivela kubathengi abaninzi ekukhetheni, intsebenziswano, unxibelelwano, ulawulo lokubonelela kunye nokuthengisa. Ngokuseka ubudlelwane bexesha elide kunye nozinzile lwentsebenziswano kunye nabanikezeli abathembekileyo, abathengisi, abasasazo kunye nabathengisi beqonga le-intanethi banokuqinisekisa umgangatho wemveliso, baphucule ukukhuphisana kweemarike kunye nokufezekisa ukukhula koshishino oluzinzileyo.
Isiphakamiso sesenzo: Ngokukhawuleza uqhube unxibelelwano olunzulu kunye nababoneleli abakhoyo okanye abanokubakho, baxoxe ngokunokwenzeka kwentsebenziswano yexesha elide, kwaye ngokudibeneyo wenze imilinganiselo ethile yokwandisa intsebenziswano. Oku akuyi kunceda kuphela ukudibanisa indawo ekhoyo yemarike, kodwa kwakhona ukubeka isiseko esiluqilima sophuhliso lwexesha elizayo.
Cebisa ukuFunda
Ukuba ukwishishini, unokuthanda
Ixesha lokuposa: Aug-27-2024